The Morris Project was brought in to create a branding refresh for Pecking House, one of the culinary finds of the 2020, offering richly flavored Szechuan fried chicken backed by Michelin-star quality technique and seasonally inspired sides. With their cooking renowned for its elevated ingredients & dynamic flavors, we wanted to bring a hand-drawn element to their existing brand structure that speaks to the originality of their cuisine. A bolder, stronger design that demands attention.