AMA

NEW YORK Branding

AMA restaurant is part of The Collective, a co-living group focusing on blurring the lines between the home kitchen and the dining out experience. What we like to call “happy baggage” helped shape the creative direction. This refers to the sharing and enriching of our lives, and the lives of those around us, through the experiences and influences of travel.

Brand Identity - Signage - Logo - Way Finding

Hand holding a midday menu surrounded by florals and tableware | The Morris Project
Vibrant menu designs with bold shapes, patterns, and colors | The Morris Project
Elegant dessert paired with a green menu on a rustic table | The Morris Project
An elegant table with seafood pasta, wine, and vibrant aperitifs | The Morris Project
Vibrant menu designs for AM, brunch, midday, and PM dining | The Morris Project
Bold business cards with geometric patterns and award recognition | The Morris Project
Chef finishing a vibrant dish with fresh greens and sauce | The Morris Project
Colorful patterned cups showcasing award-winning design | The Morris Project
Colorful and modern menu designs featuring bold typography | The Morris Project
Stylish green tote bag with bold pink typography design | The Morris Project