ISABELA

NEW YORK Branding

With the launch of Isabela, Michelin star chef Jose Ramirez brings a European style bar a vin to upstate New York, delivering world class cuisine & wine in a laid back setting. Our team was inspired to find graphically engaging ways to highlight the subtropical plants that are key to Isabela’s menu, complimented by photography, bringing focus and fresh perspective to the design.

Brand Identity - Signage - Logo - Wayfinding

Minimal Isabela business card with green botanical design on stone backdrop | The Morris Project
Isabela storefront signage on a green wall with soft natural shadows | The Morris Project
Isabela menu showcasing snacks, appetizers, mains, desserts, and drinks | The Morris Project
Ribbed glasses with lemon slices on green Isabela coasters | The Morris Project
Isabela branded matchboxes with vibrant yellow fruit illustration | The Morris Project
Vibrant green banana leaf on white backdrop, minimal design focus | The Morris Project
Minimal white paper bag with green fruit design and isabela logo | The Morris Project
Isabela street posters featuring organic textures and botanical designs | The Morris Project