NIZUC

NEW YORK Branding

NIZUC brings Latin flare to the heart of Hudson Yards. Offering inventive Mexican cuisine rooted in quality ingredients, we celebrate the day-to-day pleasures of great food, drinks & friends in a vibrant, happy space.

The Morris Project painted interpretations of the prickley pear cactus, flora native in Mexico. Each painting presents a dynamic piece of art much like the food coming from the kitchen.

Brand Identity - Signage - Merchandising - Uniforms

Vibrant NIZUC stationery with artistic cactus illustrations and bold colors | The Morris Project
Vibrant NIZUC coaster under a cocktail with warm lighting and bold design | The Morris Project
Steamed milk pouring into a Nizuc-branded coffee cup with cactus art | The Morris Project
NIZUC menu with a cocktail and branded coaster in warm, elegant lighting | The Morris Project
Close-up of NIZUC logo embroidered on a black button-up shirt pocket | The Morris Project
Back view of black shirt with colorful embroidered cactus design by NIZUC | The Morris Project
NIZUC business card nestled in a vibrant green cactus pot display | The Morris Project
Fresh guacamole, pico de gallo, and crispy chips served to share | The Morris Project
NIZUC's bold storefront with modern design and natural details | The Morris Project
Colorful cactus-inspired NIZUC artwork with bold brushstrokes and vibrant hues | The Morris Project
Red Nizuc bag with cactus design held by a person in black pants | The Morris Project
Octopus and avocado broth with vibrant fresh toppings | The Morris Project
Craft cocktail with orange garnish over a NIZUC coaster and menu | The Morris Project
Bold orange NIZUC tote bag featuring yellow cactus art on city steps | The Morris Project
Playful no smoking sign with bold red, green, and yellow design | The Morris Project
Vibrant NIZUC outdoor signage with bold yellow lettering | The Morris Project