LITTLE URBAN FOODS

NEW YORK Branding

Bobby Little and Chad Urban founded an elevated catering experience to services many of New York's film production crews. They wanted a brand that matched their spirited team and commitment to quality.We took inspiration from street wear brands, skateboarding culture and irreverent editorial covers, referenced by the founders, and created a character who conveys captures your attention. The vibrant graphics speak to their fun approach, elevated style and tireless grit.

Brand Identity - Merchandising - Truck Design

Stacked business cards with bold, playful branding for Little Urban Foods | The Morris Project
Skateboarder mid-trick soaring above a ramp against a clear sky | The Morris Project
Tray of golden arancini served on fresh greens, presented with care | The Morris Projec
Little Urban Foods coffee cup and a slice of cake on a checkered tablecloth | The Morris Project
Little Urban Foods playful wrapping paper and packaging designs | The Morris Project
Vibrant spread of fresh, colorful dishes for catering by Little Urban Foods | The Morris Project
Little Urban Foods tote bag with bold yellow skateboard graphic | The Morris Project
Little Urban Foods squash soup packaging with bold graphics and clean design | The Morris Project
Skater wearing Little Urban Foods tee with branded skateboard at a skate park | The Morris Project
Little Urban Foods box sealed with bold, graphic orange branded tape | The Morris Project
Yellow and white tote bags with bold Little Urban Foods skate-inspired design | The Morris Project
Green Little Urban Foods t-shirt with bold skate-inspired graphic | The Morris Project