LOBBY BAR

NEW YORK Branding

In this branding we focus on the Rhythm of the day, where the Lobby Bar is the beating heart. We were inspired by the morning sun that soaks the meadow and evening stars, when people stop in for a little magic, whether it’s the food, the people or the smile from the bartender, this direction introduces a welcoming but slightly grand approach.

Brand Identity

Blue and white coasters featuring golden stars and sunlit accents | The Morris Project
Elegant snacks & plates menu design in curated dining setup | The Morris Project
Elegant bar menu with gold accents and art deco design | The Morris Project
Luxe branded tote with sun motif at Lobby Bar, NYC | The Morris Project
Elegant blue and white business cards on textured red fabric | The Morris Project
Lobby Bar menu with golden sun illustration resting on fabric seat | The Morris Project
Golden placemat with sun motifs, ice glass, and pears in sunlight | The Morris Project
Warm, elegant dining space with amber lighting and cozy seating | The Morris Project
Close-up of ice cube etched with Lobby Bar logo on black background | The Morris Project
Lobby Bar letter and blue envelope with golden sunburst design on dark background