STRANGE BIRD HOSPITALITY

NAT’S ON BANK

NEW YORK Branding

When tackling the branding for Nats on Bank, a neighborhood local where people gather to celebrate the end of day, every day, we looked to embody owner Natalie Freihon and her abundant vivacity. We decided on an Art Deco type, then played with an unconventional Dada format.

Brand Identity - Signage - Posters - Logo - Way Finding - Merchandising

Vibrant blue exterior of Nat's on Bank with inviting interior view | The Morris Project
Warm frothy drink on branded coaster atop a wooden table | The Morris Project
Denim jacket with bold Nat's branding and circular text design | The Morris Project
Green graphic tee with surreal print and cocktail design, outdoor setting | The Morris Project
Bold hot sauce bottles with vibrant labels and peppers | The Morris Project
Rich dessert drink with bold Nat's on Bleecker branding | The Morris Project
Vibrant Nat's merchandise display with bold decor and a blue mirror | The Morris Project
Martini glass and Nat's vibrant branded playing cards on blue | The Morris Project
Two people in Nat's On Bleecker graphic T-shirts | The Morris Project
Salmon dish with vibrant coasters at Nat's On Bleecker | The Morris Project
Bold business card with geometric shapes and Nat's branding | The Morris Project
Stylish matchbox with bold typography and pink-tipped matches | The Morris Project

NAT’S ON BLEECKER

NEW YORK Branding

A strong Art Deco type and bold colors dominate the branding for Nat’s on Beecker, the latest restaurant from the indominable Natalie Freihon that continues her charter to create vivacious neighborhood locals that celebrate community.

Brand Identity - Merchandising - Signage - Logo - Way Finding

NAT’S MOUNTAIN HOUSE

NEW YORK Branding

Natalie Freihon’s move upstate is a gathering spot for locals and visitors, a place where community is nutured, and friends break bread together in a fun, artful environment. The branding created leans heavily on dada, juxtaposed over strong rural elements.

Brand Identity - Merchandising - Logo

Green bandana with mushroom illustrations for Nat's Mountain House | The Morris Project
Nat's Mountain House business card with bold design on wood backdrop | The Morris Project
Mountain House tote bag with bold graphics, held on neutral stairs | The Morris Project
Pink tote bag with Steve McQueen quote, bold lettering, urban backdrop | The Morris Project
Laptop screen featuring Nat's Mountain House branding in a desert setting | The Morris Project