NAT’S ON BANK
NEW YORK
When tackling the branding for Nats on Bank, a neighborhood local where people gather to celebrate the end of day, every day, we looked to embody owner Natalie Freihon and her abundant vivacity. We decided on an Art Deco type, then played with an unconventional Dada format.
NAT’S ON BLEECKER
NEW YORK
A strong Art Deco type and bold colors dominate the branding for Nat’s on Beecker, the latest restaurant from the indominable Natalie Freihon that continues her charter to create vivacious neighborhood locals that celebrate community.
NAT’S MOUNTAIN HOUSE
NEW YORK
Natalie Freihon’s move upstate is a gathering spot for locals and visitors, a place where community is nutured, and friends break bread together in a fun, artful environment. The branding created leans heavily on dada, juxtaposed over strong rural elements.
