SAN TOKKI

VIENNA, VA Branding

Taking inspiration from the Korean folk story, San Tokki, with a desire to present a bunny that feels anthropomorphic, we bring two furry friends together to give San Tokki it’s own unique insignia.

The bunnies offer warm and familiar characteristics that set off the imagination, and can be used as a whole or broken down. Their stance and arms are a welcoming gesture to guests. A duo chromatic color palette takes inspiration from the Korean wood block printing and paired back palettes of Korean design.

Brand Identity - Merchandising - Social Media Templates - Uniforms

Bold yellow SAN TOKKI tote with black bunny illustration in moody lighting | The Morris Project
San Tokki white packaging with black bunny illustrations on yellow backdrop | The Morris Project
San Tokki black bucket hat and white tee with playful bunny design | The Morris Project
Vibrant kimbap rolls served on a wooden tray with chopsticks | The Morris Project
San Tokki yellow menu with playful black typography and bunny logo | The Morris Project
Bold yellow San Tokki bag with black bunny logo held in daylight | The Morris Project
San Tokki yellow business cards featuring black bunny logo in soft shadows | The Morris Project
San Tokki black apron featuring yellow bunny logo and sleek branding | The Morris Project
Close-up of colorful kimbap rolls with fresh ingredients | The Morris Project