Tourists

BERKSHIRES

Tourists Motel were looking to extend their current brand into new merchandise. We maintained the typography and certain graphic elements, while also finding new graphic elements that aligned. The evolution was complete once we visited the motel. The trails that border the campus, the surrounding nature & art, as well as the oversized square windows connecting rooms to the outdoors, all shine through in the new designs.

Vintage 'Airport Rooms' sign surrounded by trees and sky | The Morris Project
Retro-inspired pin designs for Tourists on a warm backdrop | The Morris Project
Rustic shelf showcasing Tourists souvenirs and apparel in warm tones | The Morris Project
TOURISTS breakfast menu and field guide with vintage postcards and red pen | The Morris Project
Minimalist Tourists tee in natural tones, styled under a clear sky | The Morris Project
Tourists-branded playing cards in bold geometric design on neutral background | The Morris Project
Cream tote bag with bold red TOUR design, styled on grass | The Morris Project
Curated vintage essentials: matchbox, photos, oil, and keepsakes on wood | The Morris Project
Bold geometric TOURISTS poster design with black square and red circle | The Morris Project
Warm lights and snow-covered courtyard at TOURISTS in winter | The Morris Project
Vertical TOURISTS sign with rustic architecture at dusk | The Morris Project
Custom TOURISTS playing cards in earthy tones, bold and modern design | The Morris Project
Wooden deck nestled by the riverside surrounded by lush greenery | The Morris Project