YASMINE

WASHINGTON D.C. Branding

Vintage Lebanese concert posters were the inspiration we chose when creating branding for Yasmine, a chef-driven kabab shop that transports you to the cobblestone streets of Beirut. The 60’s and 70’s were a celebration of individual self-expression, a freedom from the typical lines and structures that dominated in the 50s. This speaks to the desire to disrupt the rigid structure of the fast casual and give it more warmth, connecting to the vibrant kitchens of Beirut.

Brand Identity - Logo - Merchandising - Social Media Templates

Vibrant patterned wrap paper with bold Yasmine branding | The Morris Project
Bold mural design featuring abstract profiles and Yasmine branding | The Morris Project
Close-up of a vibrant wrap with herbs, sauce, and pickled onions | The Morris Project
Colorful Yasmine pin and bold logo on green background | The Morris Project
Elegant black menu with bold typography and vibrant details | The Morris Project
Green tote bag with vibrant floral design and Yasmine branding | The Morris Project
Hands holding a black mug with bold Yasmine logo design | The Morris Project
Vibrant Middle Eastern feast with grilled meats, hummus, and salads | The Morris Project
Fresh falafel wrap with vibrant toppings on floral Yasmine paper | The Morris Project