Gula

new york

Gula offers a spirited take on Mexican food. Their cuisine is infused with French training, a deep understanding of Mexican heritage, and a richness developed from vast global influences. When creating their branding, we settled on vintage posters, from cinema to wrestling. These served as the ideal influence to capture the warmth and vibrancy of founders Roxy & Pablo, the richness of their stories, and the history surrounding Mexican cuisine.