NIZUC

New york

NIZUC brings Latin flare to the heart of Hudson Yards. Offering inventive Mexican cuisine rooted in quality ingredients, we celebrate the day-to-day pleasures of great food, drinks & friends in a vibrant, happy space.

Looking to present an elevated yet inventive brand we first identified flora native to Mexico, the prickly pear cactus is ubiquitous and captured our imagination. The Morris Project then spent time painting interpretations of the cactus in vibrant colors, presenting dynamic pieces of art that speak to the brands offerings.

Logo
Brand Identity
Collateral
Packaging