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Le Petit Grain 


The science and alchemy that goes into baking bread is unique and distinctive to each bread maker. So when popular Parisian restaurant Le Grand Bain opened a new bakery championing high quality, low waste and genuine affordability, we immediately looked to age-old alchemic symbols to emphasize the elevated craft that goes into everything they do. The type layout is inspired by Modernist French signage, while the font choices are structurally minimal, straightforward and timeless.

Brand Identity

New York – Sydney