![](https://freight.cargo.site/t/original/i/266384a268754f0a684a1f1708a267e8411c912fff6a388007f6cd9c33165ec3/cover.jpeg)
Pecking House
New york
The Morris Project was brought in to create a branding refresh for Pecking House, one of the culinary finds of the 2020, offering richly flavored Szechuan fried chicken backed by Michelin-star quality technique and seasonally inspired sides. With their cooking renowned for its elevated ingredients & dynamic flavors, we wanted to bring a hand-drawn element to their existing brand structure that speaks to the originality of their cuisine. A bolder, stronger design that demands attention.
Logo
Brand Identity
Collateral
Signage
Brand Identity
Collateral
Signage
![](https://freight.cargo.site/t/original/i/787d73abc244a092b2edd986cf8b15bd5e3e10580b372963e34c3c05b43904ba/sign-s.jpg)
![](https://freight.cargo.site/t/original/i/0274e76a26f68d71e41e2d02af3e94f478fab6b085853968573ad8418fdfa99e/outdoor-sign-s.jpg)
![](https://freight.cargo.site/t/original/i/b57763196d13459401bbbd3b3c2bb6278d2b7ceec7a5e716d5e9cac797fa4841/stickers.jpg)
![](https://freight.cargo.site/t/original/i/c83b9057264ba5940b8c22a93480cba97795c05b2479cb9e85f4fbff6ca56c42/food-c.jpg)
![](https://freight.cargo.site/t/original/i/3945143795fb864ebd57efe9136f3b759564055bba998e57ded0062cd93d58c2/togo-s.jpg)
![](https://freight.cargo.site/t/original/i/875a1b32e7fd29598145d202b283e91d63401515a33d95c17667d0080afb425f/table-card.jpg)
![](https://freight.cargo.site/t/original/i/abd03f523fb5323348e820b32d6617605b77d06912361ba57e01fa200a6159ba/shirt-s.jpg)
![](https://freight.cargo.site/t/original/i/0ff49c96062bf2508ae3e43808298a5748c354840f5e12489a09b10d579a6daa/kitchen-inside.jpg)
![](https://freight.cargo.site/t/original/i/e1598ec49ff5b9dc04dca853bc2856f30c338d4d705f2a22bb2f3889807e5012/merchandise.jpg)
![](https://freight.cargo.site/t/original/i/c70f7457391e2694672a35d28a68163a489e8c1a6888a5423fcf660a7453bf53/sauce-2.jpg)